Launched as a purpose-built family electric scooter, the Ather Rizta has quickly emerged as a game-changer in the Indian EV landscape. With its spacious design, simple user experience, and practical utility, the Rizta stands apart from sporty city scooters by directly targeting everyday Indian households.
Recently, Ather Energy made headlines by introducing the Rizta to Nepal, marking the company’s first international expansion. The move underscores Ather’s ambition to not just compete within India but to set the benchmark for electric two-wheelers globally.
Why the Rizta Is Dominating Headlines
Capturing the Majority of Ather’s Sales
In just a few months, the Rizta has become Ather’s best-selling scooter, now contributing to nearly 60% of the company’s total two-wheeler sales. This milestone demonstrates its wide acceptance among families, daily commuters, and first-time EV buyers.
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Strong Financial Performance Driven by Rizta
Ather Energy reported a 79% year-on-year growth in revenue, reaching ₹645 crore in the first quarter of FY26. The Rizta played a pivotal role in driving these figures, helping the company significantly reduce its net losses and close in on profitability.
Backed by Experts and Market Analysts
Leading analysts and brokerages have named Ather as their top EV pick for the Indian market, highlighting the Rizta’s scalable appeal and the company’s well-executed retail expansion strategy. With plans to reach 700 experience centers by FY26, Ather is laying the foundation for long-term dominance.
Key Features That Make the Rizta Stand Out
- Family-first design with extended seating, pillion comfort, and an impressive 56L storage capacity.
- Available in two variants: 2.9 kWh and 3.7 kWh, offering flexibility in range and price.
- Clean, intuitive user interface with essential features like reverse mode, hill-hold assist, and optional Pro Pack benefits.
- Attractive color options including the popular Cardamom Green, adding a modern yet warm aesthetic.
These elements make the Rizta more than just another electric scooter—it’s a thoughtfully designed, utility-focused product aimed at the real Indian family use case.
Ather’s Global EV Strategy Begins with Rizta
The Rizta’s launch in Nepal is more than symbolic—it’s a strategic entry into new, developing EV markets where affordability and practicality matter most. Ather’s expansion outside India, starting with a high-volume product like the Rizta, reflects a calculated effort to establish itself as a global EV leader.
With rising fuel costs, increasing environmental awareness, and a shift in consumer preferences, the demand for smart, efficient, and family-friendly mobility is higher than ever. Ather is seizing this opportunity with the Rizta at its core.